Elevator pitch openingszin. During those five minutes they should introduce themselvesSurface Studio vs iMac – Which Should You Pick? 5 Ways to Connect Wireless Headphones to TV. Elevator pitch openingszin

 
 During those five minutes they should introduce themselvesSurface Studio vs iMac – Which Should You Pick? 5 Ways to Connect Wireless Headphones to TVElevator pitch openingszin For better understanding, I’ve used a time management app as a pitch example throughout the steps

Keep your sentences brief and to the point. Step 4: End With A Question Or Call To Action Related To Your Objective. It can help to think of your elevator pitch as an “advertisement” about you, says Lambart. [Introduce problem through an alarming fact. The Basics. Así que déjalas claras en tu elevator pitch si quieres empezar a vender por internet con tu negocio. At the same time, always keep it fresh. Think through what you really want to achieve with your next career move and why—even before you start writing. Qué es un elevator pitch. Keep your pitch between 30 and 60 seconds. Job Fair. Whether in an actual elevator, an industry event, or stuck in a grocery store checkout line, being able. Be concise (but don’t rush) It’s perfectly normal to have anxiety in an elevator pitch scenario, but you want to avoid rushing through everything just to get it over with and avoid rambling. Spark curiosity. Tapi, kenyataannya, orang ingin menikmati. But with increasingly short attention spans, the immediacy of social media, and the vast quantity of information bombarding people on an hourly basis, the concept of a short, attention-getting pitch is. Sometimes 30 seconds is all you have and 30 seconds is all you need. Time to put your polished elevator pitch to good use! 4 Feedback oProvide. Een goede openingszin van je elevator pitch is van ongekend belang voor je bedrijf. DesignKeep saying those words, so it will become automatic for you, and you won’t freeze in a stressful situation. Prep 5 MIN. Voorbeeld: “Met Jimdo zijn al 25 miljoen websites gemaakt. Maak een lijstje met steekwoorden die je kunt gebruiken in je pitch. You can shorten your pitch to the bare essentials and still sell. Surface Studio vs iMac – Which Should You Pick? 5 Ways to Connect Wireless Headphones to TV. com and is reprinted in its entirety with permission. Un Elevator Pitch es un anglicismo que hace referencia a un discurso de presentación, bien diseñado y perfectamente interiorizado, cuyo objetivo es convencer a alguien de algo en un breve espacio de tiempo. Keep your elevator pitch to 1 minute or less. The key to delivering a great elevator pitch is practice. Think of what your company does or offers. The video shows you in more detail how to incorporate the three elements I just mentioned. Als je jezelf wilt voorstellen, heb je maar heel kort tijd om de aandacht van de luisteraar te trekken. 1: Get feedback. I used to think that an elevator pitch was a cut down version of a presentation or a sales proposal, so I tried to educate or sell in 30 seconds. Elevator Pitch Basics. Also known as an elevator statement or elevator speech, an elevator pitch provides a quick explanation of the concept and the value it offers. “Be careful about regurgitating the same words, over and over,” says Jacqui Barrett-Poindexter, master resume writer. Beweging; zet je lichaam in. Dejar en claro los beneficios de tu proyecto o servicio. 4 Gratis voordbeelden downloaden in Word en PDF Opleveringsdocument voorbeeld , Voorlopige oplevering voorbeeld, Proces-verbaal van oplevering uav, Proces-verbaal van oplevering voorbeeld huur, Proces-verbaal van oplevering huurwoning roz, Proces-verbaal van oplevering huur bedrijfsruimte, Checklist oplevering nieuwbouw, Vereniging eigen huis. Know what you want to achieve. Your “why”. Hand out a copy of the Elevator Pitch Activity to each group. Use the following guidelines to craft the perfect elevator pitch. Elevator pitch yang baik adalah yang mampu bertahan tidak lebih dari perjalanan elevator yang sangat. The Ultimate Elevator Pitch. Next, finalists are assigned to two alumni coaches to refine their pitch deck and practice their pitch. Je hoeft dus niet alles wat je wilt vertellen over jezelf in 60 seconden te proppen. An elevator pitch, elevator speech, lift speech or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. If your product or service doesn’t solve a problem that potential customers have, you don’t have a viable business model. Write your pitch and practice reading it while changing the speed and tone of your voice. Summarize what you do. Master the art of the elevator sales pitch with our 11 best elevator pitch examples. 6. To introduce yourself, you need to know yourself and be able to talk about yourself. This article was originally published onEngineering. Absolutely – I think that the concept of an elevator speech is very helpful, just being a slave to the form is not. This is slightly longer than the usual pitch, but still a great example: 11. 6. Het stelt je in staat om jezelf te presenteren, je vaardigheden en ervaring te benadrukken, en de aandacht van je gesprekspartner vast te houden. They work opposite to each other; so when one is raised,the other is lowered. Het is prima om tijdens je elevator pitch een grap of een ludieke opmerking te maken. . Write It Outàwhat you do, your inspiration, achievements, & goals. If you are a student make sure to check our elevator pitch examples for students. 2) Create and edit your engineer elevator pitch to be 20 words or fewer. It covers a problem statement, a solution offered, the market valuation,. Grab attention with your introThe elevator pitch might seem like an outdated idea—something an intern in a '90s comedy had to come up with for a big presentation. Hoe lang moet een pitch zijn? “Een pitch moet kort maar krachtig zijn - tussen de 30 en de 60 seconden is een mooie richtlijn”, weet Audrey. A sales elevator pitch capitalises on unexpected encounters, turning them into potential leads. Solving the Problem beautifully is nice, but if you fail to give investors an idea of the Market Size of the Problem in your pitch, you're not likely to get them very. What would you most want. Relax your knees and your shoulders, stand with your feet at shoulder width apart, and relax. Forgetting the Call to Action. It’s the only way to get better at delivering a smooth elevator pitch. The following components are important parts of a good elevator pitch. Sterke elevator pitch? 4 tips voor een krachtige opening. 1. In 30 seconds, you can offer a compelling snapshot of who you are. “Je moet goed kunnen vertellen wie je bent, wat je hebt gedaan en wat je graag zou willen doen. Our elevator pitch. Een elevator pitch is ervoor bedoeld om iemand nieuwsgierig te maken. Keep your pitch concise and focused, and be prepared and flexible to adapt it to different contexts and audiences. 60 seconds is a long time to talk uninterrupted. Storytelling elevator pitch. Then say how you do it and what’s the outcome. Hear the 60-Second Pitch That Landed a $500,000 Investment. Invite 3 to 4 professional colleagues—from different organiza­ tions or in different roles if possible—to talk about how they came up with their own elevator pitch. Elevator speech. Practice, all you can. 2. Step 2- Who are You & What Do You Do. Keep your elevator pitch concise. 2. Voorbeeld 2. The pitch should distill your idea down and make it clear to the target person what the ideas core value is. com’s elevator pitch template. Bonus Content: ‍. Om deze aandacht vast te houden, is een pakkende openingszin goud waard. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride. Slide 2: This slide covers the table of contents for the Airbnb Investor Funding Elevator Pitch Deck. In the next 10 minutes: Please write these ideas down in. Als je jezelf wilt voorstellen, heb je maar heel kort tijd om de aandacht van de luisteraar te trekken. Your elevator pitch should explain who you are and what qualifications and skills you have. Your first task is to capture the audience's interest. Now is not the time to be shy, especially if you’re pitching your business or. Consider Your Valueàtransferable skills, special projects. 45-second pitch. Pasos para crear un elevator pitch. The most important tip is to use examples as they pertain to the business when explaining a problem and solution. “Be careful about regurgitating the same words, over and over,” says Jacqui Barrett-Poindexter, master resume writer. An elevator pitch, in its simplest form, is a succinct and persuasive sales pitch. Say who you are, what you do, and what you want to achieve. A project idea if you need to gain funding for an entrepreneurial venture. Vertel waar je goed in bent en doe dit op een krachtige manier. The elevator pitch writing process. It’s a proposal that can be delivered in about 60 seconds verbally or in a single written page of text. DesignElevator pitch merupakan sebuah teknik untuk mempresentasikan sebuah ide, pidato, presentasi secara singkat. When to Use an Elevator Pitch. Example 15: Entrepreneurs and business owners. Padanan kata yang digunakan untuk membuat elevator pitch tidak harus sama seperti di atas. The term elevator pitch, according to some sources, originated with a stunt in New York City in the 1850s, when master mechanic and inventor Elisha Otis pitched his automatic braking system that. 3. A good elevator pitch is an invitation to a conversation, not an ad slogan. You can imagine the scene: An employee pitches a new project to an executive on the first floor then steps into an elevator. Your goal is to make your audience give you 100% of their attention. Part 1: Who Are You? Your elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you questions. Networking Events Elevator Pitch Example. “It communicates who you are, what you’re looking for and what you can offer a company or organisation. Research the company, its reputation, corporate mission statement, products and services and the type. If your pitch doesn’t spark interest and you think you need more time to convince the person, simply leave the elevator and go back to working on your pitch. Pengertian Elevator Pitch. In the traditional elevator speech, making an introduction is key when pitching someone who doesn’t know you. Your elevator pitch should not just tell people what you have to offer, but also provide some insight into who you are and what motivates you. Ask for feedback from others, and refine your. Definition. It is a persuasive speech used to spark interest in your company, business idea, or job candidacy that moves you closer to achieving a desired goal. Deliver your speech to a friend or. This is a quick pitch, not reading from “War And Peace. When it comes to delivering an elevator pitch, a job seeker, a salesperson, and a business owner will have different goals in mind, but the basic ingredients of an effective pitch are surprisingly similar. The key is to get the other person’s attention before he or she gets out of the elevator. There are two ways to go about it - First, Introduce your brand name and a. WeWork. Emphasize your value proposition. . Finally, our top teams present at Pitch Day to a room full of experienced alumni entrepreneurs who will select the best pitches and venture ideas to. Daarom is het verstandig een aantal rondes van revisie te doen. Its name comes from how long you would speak to someone in an elevator. Introduce yourself. If you see eyes wandering or arms fidgeting, that’s your cue to land it quickly. Practice in front of a mirror, record. De bedoeling is dat je, in de tijd dat een lift erover doet om van beneden naar boven te gaan, een duidelijk beeld hebt kunnen schetsen van jezelf. Stel dat je solliciteert als accountmanager in de buitendienst: 1. Formula B. A sales elevator pitch serves as a confidence booster, having your business summary ready at any time. 1. Then say how you do it and what’s the outcome. Its name comes from how long you would speak to someone in an elevator. 1. As with most aspects of career planning, reflection is a critical part of creating an effective elevator pitch. Elevator pitch yang baik bisa menjadi perbedaan antara meraih peluang besar selanjutnya atau gagal memenangkan persaingan. 1. Better yet, record yourself. In mijn geval: ‘Ik ben Sicco Wiersma, en ik heb 5 jaar ervaring in het opzetten en managen van een salesteam’. ‘I am’ is the introductory part. 3. Een eerste indruk maak je immers je maar één keer. This will help ensure that your audience understands and retains your message. Juniper & Thorn, by Ava Reid: "A gothic horror retelling of Grimm’s “The Juniper Tree,” set in Victorian-era Odessa, Ukraine. El término «Elevator Pitch», que se podría traducir como «discurso de ascensor», hace referencia al poco tiempo que dura un viaje. A more complex but effective way to make an elevator speech is by making it emotional. It’s the only way to get better at delivering a smooth elevator pitch. Designed to succinctly summarize your professional self in the time it takes to ride an elevator (about 30 seconds), a successful elevator pitch contains these key ingredients: Your background — what you’ve been working on; this is a great place to mention any notable achievements. Be positive and enthusiastic. An elevator pitch is a short, pre-prepared speech. Clearly state your goals. A job seeker, a salesperson, and a business owner will each have different goals in mind when it comes to delivering an elevator pitch—but the basic ingredients of an effective pitch are similar. Grab attention with your intro. It should be short and concise. Here are a few ways in which you can. Every person you use an elevator pitch on is different and might offer a slightly different opportunity. It can be a part of personal interviews too. When you do a discovery workshop, crafting an elevator pitch can help you refine the team’s vision for the product and highlight its competitive advantage. The headline says, "Elevator Pitch" The list is: 1. ”. 6. The elevator pitch should take between 30 and 60 seconds. The first thing you need to chalk out in an elevator pitch is how do you want to present yourself. ”. Two-minute pitch. How to structure your own elevator pitch. Een elevatorpitch is een kans om uw sterke punten te laten zien en uw oplossingen te verkopen. Smart Living Transform Your Home with These Cutting-Edge Gadgets 1. Vertel kort maar krachtig iets over jezelf. Here’s how to build your pitch. “I own a bookkeeping and accounting business. . Kennis, ervaring en doelen. But to find your blind spots, it's crucial to also. Be ready for more questions. At a job fair, the floor is buzzing with potential employers and a sea of job seekers. Writing the Ultimate Elevator Pitch. Idealnya, durasi elevator pitch adalah 30-60 detik. Notieren Sie vier Stichpunkte, die Ihre größten Stärken erfassen. Elevator pitch examples for students. Speak Confidently. “If you don’t catch your audience’s attention within the first 30 seconds (max), you will lose them,” he says. 1. It’s a good idea to add in a quick, “Nice to meet you,” or, “Thank you for your time,” as well, but don’t waste. Het schrijven van een goede elevator pitch is niet eenvoudig. Practice your elevator pitch (and record yourself) Once you’ve written out your pitch, practice it. This framework is designed to create a. At crowded networking events or job fairs, you only have a few seconds to make a lasting impression… and the competition to be noticed is stiff. Two men are talking in an elevator. The best way to get your tone, pace and overall delivery right is to practice until the “pitch” comes naturally. You can use an elevator pitch in many. Data does two things that are really important for an elevator pitch: It says a lot in very few words, and it gives you credibility. Elevator and pitch movement Ailerons/Roll The ailerons are located at the rear of the wing, one on eachside. 7. Introduce tu proyecto. An elevator pitch is loosely defined as a clear, concise and persuasive speech that lasts for about the same duration as an elevator ride. Deze korte schrijfopdrachten prikkelen je creativiteit, zodat je moeiteloos een originele pitch op papier zet. d. De opening. Target the pitch to the audience. An elevator pitch (also known as an “elevator speech” or “elevator statement”) is a short presentation that is intended to convince a conversation partner of a project or business idea. 3 Wat is de eerste indruk?. Haz alguna pregunta final, que invite a la otra persona a responderte. Analysieren Sie in Vorbereitung auf Ihren Elevator Pitch Ihren Lebenslauf. An elevator pitch is no time to get wordy and beat around the bush. It can help to think of your elevator pitch as an “advertisement” about you, says Lambart. The first part of your elevator pitch should contain details about who you are. Ik giet jouw mooiste herinneringen in een professioneel album, canvas of in een emotionele video. 2. Don’t leave your listener hanging. e. “I’m a personal trainer. Een goede openingszin van je elevator pitch is van ongekend belang voor je bedrijf. What’s an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background and experience. 9. Write with Grammarly What is an elevator pitch? An elevator pitch, sometimes called an elevator speech, is a memorable, succinct summary of who you. Pitching, and more importantly, learning how to write an elevator pitch, is a skill that you'll always have a use for. They can be harder to sell because they are often hesitant about new investments. In other words. Come up with some concrete data that demonstrates why your idea is a good one, and why it's valuable for the listener. 2. The reason it’s called an elevator. This type of approach will resonate better with your audience because you speak from the heart and connect emotionally. Essentially, it’s your back cover copy. You can use the elevator pitch templates provided above or create one of your own. An elevator pitch – also termed elevator speech – is a short, memorable, and persuasive description of an idea, product, or service. Make every word count. Een eerste indruk maak je immers je maar één keer. Created for T-Mobile. 3. An elevator pitch — also known as elevator speech — is a short, memorable description of what you do and/or what you sell. Near the beginning of your elevator pitch, deliver one sentence about who you are. Presenting Yourself to Potential Employers: "At a job interview, the spotlight is on you. Het klinkt misschien zenuwslopend, maar met behulp van de 15 elevatorpitch-voorbeelden hierboven kunt u uw eigen methode ontwikkelen, met persoonlijke weetjes die aansluiten bij uw innovatieve oplossingen. each elevator pitch stage oYou can write this down and use script if needed 3 Take 2: Elevator Pitch oGive your prepared elevator pitch o You’re at a conference talk on campus. Have a goal in mind for your pitch. Een elevator pitch is ervoor bedoeld om iemand nieuwsgierig te maken. 6. Since an elevator pitch should be delivered within a short timeframe, it’s crucial to keep it concise and clear. A job seeker, a salesperson, and a business owner will each have different goals in mind when it comes to delivering an. An elevator pitch is a short spoken description that captures who you are, where you are in your career path, where you’re headed and how you’re unique. Keep it natural. Here are some examples: “I’m [your name], a recent graduate of [university] with a degree in [your degree]. Your elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you questions. Proverbially, the elevator pitch is supposed to take place in an elevator but that rarely happens. Benadruk woorden met je handen. An “elevator pitch” is a term that refers to a short and strong sales pitch. So keep it under 60 seconds or 150 words. One of the ways to get someone’s attention and trust instantly is to empathize with them. 1. You want to have the materials you need to keep the conversation going. Practice in the mirror, in your building elevator, with your team and friends. In around 45 words, you want to concisely communicate who you are, what you do, what makes you special and what. Work Event Elevator Pitch Example #4. Se trata de una breve presentación de una propuesta de proyecto o negocio, que debe durar menos de 2 minutos. “If you don’t catch your audience’s attention within the first 30 seconds (max), you will lose them,” he says. Practice in the mirror, in your building elevator, with your team and friends. A job seeker, a salesperson, and a business owner will each have different goals in mind when it comes to delivering an elevator pitch—but the basic ingredients of an effective pitch are similar. An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. Your tone and facial expressions also matter – be animated and show the other person that you are interested in them. The most important thing is to identify a problem that is worth solving. Su nombre. A sales elevator pitch excels in networking scenarios, providing a snapshot of your business when time is tight. 1. You can also use one to create interest in a project, idea or product. An elevator pitch is a brief, persuasive speech that’s designed to spark interest in your product, service, or idea. Value. And that’s the difference. You want to have the materials you need to keep the conversation going. 6. Surface Studio vs iMac – Which Should You Pick? 5 Ways to Connect Wireless Headphones to TV. An elevator pitch summarises your offering to earn a second conversation with the listener. Convey the value, advantage, and function of the person, company, or product you are pitching in 10 seconds or fewer. See moreYour elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you. Fantasy Hooks. 2. The majority of deadlines are missed every week because of a lack of clarity. 1. Hieronder lees je hoe je in 6 stappen een goede elevator pitch schrijft en presenteert. Zipz Wine chief consultant Andrew McMurray landed the biggest "Shark Tank" deal of the past six seasons when Kevin O'Leary agreed to invest $2. David Weiss, a fitness trainer in New Jersey tells prospective clients that “I can help you reach your fitness goals, improve your health and increase your confidence. Elevator pitch is a slang term used to describe a brief speech that outlines an idea for a product, service or project. Step 2: Understand Your Audience – Tailor Your Message. Your pitch should be comprehensive, but you don’t want to take up too much time or bore your audience. Un elevator pitch es un mensaje breve, así que a la hora de elaborarlo hay que asegurarse de que sea conciso y consiga responder, en apenas un minuto, a las preguntas clave sobre tu idea de negocio. Veel van de beste elevator pitches gebruiken in hun openingszin een verrassend feit, een prikkelende stelling of een onverwachte statistiek. An elevator pitch is a brief, persuasive speech that you can use to spark interest in who you are and what you do. Elevator statement. Have a friendly and respectful demeanor. Be positive and persuasive with your limited time. Here are some examples: “I’m [your name], a recent graduate of [university] with a degree in [your degree]. 1. Having the best elevator pitch is useless if you are not able to deliver it properly to your audience. #CRM. Als je iets vergeet of je pitch niet volledig is, geeft dat dus helemaal niet. Ein Elevator Pitch ist eine kurze, prägnante Präsentation, die in der Regel zwischen 15 und 30 Sekunden dauert und dazu dient, eine Idee, ein Produkt oder eine Dienstleistung auf den Punkt zu bringen. Inputàget peer & mentor endorsements. Het voeren van een elevator pitch duurt tussen de 30 en 60 seconden, het moet dus kort maar krachtig zijn. Een goede eerste indruk maak je maar 1 keer. You use it when you introduce yourself to people in networking situations and career fairs or answer the interview question, “tell me about yourself. How to write an elevator pitch in 8 steps. Know what you want to achieve. While a good elevator pitch usually begins with your name, you may find that listing your skills before your accomplishments is better for your pitch. Step #4 - Engage the audience Step #5 - Practice and practice again DOs and DON’Ts of an Elevator Pitch 5 Elevator Pitch Examples #1. Nathalie Mangelaars is… Surface Studio vs iMac – Which Should You Pick? 5 Ways to Connect Wireless Headphones to TV. How to create an elevator pitch. A follow-up question, call to action or proposition. Your skills — what you bring to the table and what. 4. De kennis die je opdeed tijdens je studie, een minor waarmee je bezig bent of een cursus die je vanuit je opleiding volgt of hebt afgerond. . A pitch, on the other hand, might be an opportunity to make a genuine connection that you can leverage later. Craft an Explanation of Your Product or Service. Use the following guidelines to craft the perfect elevator pitch. This will make your pitch more persuasive and memorable. . Merchant Machine: Payment processing comparison site; London, England. Por eso, escribe una oración sobre ti y sobre tu rol dentro de la empresa. The product is explained in the elevator pitch in a manner that any listener can grasp quickly. The best way to improve is to practice. ”. If you want to make a lasting impression, your pitch needs to be memorable. Practice your elevator pitch. During your career, you’ll be asked countless times, “What do you do?” The elevator. Part-time jobs Full-time jobs Remote jobs Urgently hiring jobs View more jobs on Indeed What is an elevator pitch? So, a personal elevator pitch is a concise. Use the two-minute pitch for interviews. Any longer and you run the risk of bogging down your audience, losing their attention or getting interrupted. Whether interviewing for a job, speaking with investors, or pitching your business at an. When you're sure you have your pitch down, look at your body language. Surface Studio vs iMac – Which Should You Pick? 5 Ways to Connect Wireless Headphones to TV. A well-prepared elevator pitch lets you artfully weave your professional journey, achievements, and adaptability into a narrative that aligns with the company’s vision and needs. An Elevator Pitch doesn’t always take place in an elevator. I found that when meeting potential investors face to face, the most important thing to get right is the 30 second elevator pitch. While a good elevator pitch usually begins with your name, you may find that listing your skills before your accomplishments is better for your pitch. It’s a fact: practice makes perfect. Elevator pitch merupakan sebuah teknik untuk mempresentasikan sebuah ide, pidato, presentasi secara singkat. Motivationàdrive to achieve a goal and why. Step 3: Identify The TAM. More typically, you. You can catch any mistakes if you can. “I’m a graphic designer. Tips for Elevator Pitch Delivery. For better understanding, I’ve used a time management app as a pitch example throughout the steps. It communicates your product in a succinct and compelling manner. Now, companies like McKinsey Consulting, Bain Consulting, and Boston Consulting Group, are paid thousands of dollars an hour by their clients precisely because they offer a bird’s eye view of the industry. Go listen to other pitches and note what works, or not. Wil je een verpletterende eerste indruk maken bij je toehoorder? Kies dan voor een pakkende elevator pitch openingszin. The elevator pitch writing process. 11 Tips voor een onvergetelijke elevator pitch. How to write a good elevator pitch. Part 1: Who Are You? Your elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you questions. PDF. The objective of an elevator pitch is to attract and intrigue. Een elevator pitch is dan ook eigenlijk het begin van je gesprek. Once you’ve made a splash with your hook, it’s time to reel the listener in by explaining who you are and why you’re making this pitch. Exactly what this hook is depends on your business: it could be a statistic, a question, or a solution to a problem you know your audience has. It shows a lack of respect for the speaker. File Format. 4. Look at Google’s elevator pitch. Together, let’s ditch our anxiety and talking comfortably about our businesses. The concept of an elevator pitch is that you have an outline of your idea, business or service ready that's short enough to deliver in the space of an elevator ride, and grabs the attention of the other person, so that they want to find out more.